A special Set The Boy Free themed mini edition of Dynamic, released just in time for Christmas, 2016.
To help promote Set The Boy Free, we teamed up with Johnny's publishers, Penguin Random House UK, to produce two limited print editions of Dynamic.
Bookmark design competition, to celebrate the then-upcoming release of Set The Boy Free. The winning design, by Anne-Marie White, was chosen by Johnny himself.
Over the 25 hours (...get it?) counting down to midnight on 31 December 2015, we hosted a Johnny-themed New Year's Eve trivia game on our social media accounts, with fans winning badges and other goodies.
During the Adrenalin Baby tour in October 2015, we collected handwritten messages in cards for Johnny's birthday. The front of the cards feature a list of adjectives chosen by fans to describe Johnny.
Competition to design an imaginary Johnny Marr retrospective album cover. The winning entry, by Amelia Kubota, was chosen by Johnny himself.